Electronic Producers United
"Electronic Producers United – The Contest" is a campaign initiated by Spinnup Germany in collaboration with the SEV Berlin collective, designed to support DJs and producers in releasing new music. The visual identity of the competition is based on patterns derived from Spinnup’s corporate design and transforms them into organic, audio-reactive forms. These sound-driven visuals create a dynamic identity system that responds to music in real time and functions as a flexible branding framework across the campaign.